More Australians are seeking wellness breaks as a way to rest, recharge and prioritise well-being, according to new data from Traveloka, Southeast Asia’s leading travel platform.
In Traveloka’s 2024 ‘Travel Redefined’ APAC study of 12,000 respondents, 34% of Australians cited ‘rest and recharge’ as their main reason to travel, with the trend continuing into the first half of 2025 where resorts and villas were among Australians’ top five most searched accommodation types on the platform. Regional wellness hotspots such as Bali and Bangkok have also emerged as top destination picks in 2025.
To encourage more travellers to embark on self-care holidays, Traveloka is launching its Spring Travel Sale, running from 1–10 October, featuring unmissable promotions on flights, stays, and experiences.
“Travel is no longer just about sightseeing—it is increasingly a way to nurture well-being, build meaningful connections, and support local communities,” said Baidi Li, VP Commercial, Traveloka. “Through our Spring Travel Sale, we want to make these restorative travel experiences more accessible and affordable, while also contributing to the growth of the tourism ecosystem across Asia Pacific.”
Traveloka’s Key Insights on 2025 Wellness Travel Trends:
● Southeast Asia as a Top Wellness Region: Bali, Bangkok and Hanoi are the most searched wellness hubs among Australia travellers in 2025.
● Resorts & Villas Popularity: Resorts are highly sought after by Australians, ranking just behind hotels in accommodation searches.
● Beyond Spas: While traditional offerings like massages remain top draws, cultural rituals (onsens), reflexology, and medical aesthetic treatments are gaining traction—with Indonesia, the Philippines and Japan as Australians’ go-to hotspots.
● Emerging Wellness Spots: Yogyakarta and Da Nang are rising on SEA travellers’ radars for immersive cultural, sleep-focused, and nature-based wellness experiences.
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