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Monday, April 15, 2013

The Olsen teams with Blogger, StyleMelbourne, For the ultimate Fashion Package


Style attracts style, and this month The Olsen has teamed up with blogger, StyleMelbourne, to offer a make-over package for its fashion-conscious guests.

From March 1 to 31, the official ‘Month for Melbourne Fashion’, The Olsen joins fashion forces with Sarah Willcocks, curator of fashion, design and simple luxury, to offer a one-on-one personal styling session. A truly exclusive shopping experience, guests will shop top spots, and be introduced to a host of Australian and Melbourne-based labels.

Following an overnight stay at The Olsen for two, breakfast in Spoonbill and complementary car park, guests will enjoy a three hour fashion tour with StyleMelbourne’s Sarah Willcocks. With a pre-meet at Spoonbill for coffee and a trends chat, Sarah Willcocks will identify figure-flattering cuts and key looks.

A few prominent brands include the likes of; Georgie & Alex Cleary from Alpha60; Yeojin Bae; White Suede; Arthur Gallan; Toni Maticevski;Amanda Briskin from A-Esque ; Autonomy (for men); Scanlan and Theodore; LifewithBird and Kookai.

In celebration of the month of fashion, The Olsen will also engage the rest of the city by asking them to tag their Melbourne fashion experiences on Instagram and Twitter #melbfashion @artserieshotels.

Fashionistas can share their experiences of shopping on Chapel Street, their favourite Melbourne designer, boutique, street style or attendance and shows at LMFF.

The Art Series Hotels concept is the brainchild of Melbourne dynamo Will Deague. The Cullen, The Olsen and The Blackman are the first in a series of art hotels opening around Australia, set to expand with the next development, The Watson in Adelaide, currently under construction due to open in 2014. Located on Adelaide’s iconic River Torrens at Walkerville just ten minutes from the CBD, The Watson will showcase works from the grand master of indigenous painting, Tommy Watson.
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