Stretching across six and a half pages, the coverage ran as the
lead feature on the cover of the paper's tourism section.
The coverage follows the recent Trade Mission to South America
by Prime Minister, and Minister of Tourism, Hon. John Key. In support of
the visit, Tourism New Zealand (TNZ) undertook a series of industry functions
and trade meetings in Mexico City and Sao Paulo.
The report is the result of a round-table discussion and
subsequent interviews with major luxury tourism operators in Sao Paulo which
was attended by the Prime Minister and TNZ. The session was coordinated and
chaired by TNZ's General Manager Western Long-haul Markets Gregg Anderson.
"As an emerging tourism market this type of coverage is
invaluable as we work to generate knowledge and awareness of NZ as both a
holiday and business destination," says Gregg Anderson.
Sections of the report are also available on the newspaper's website,
including an image gallery featuring
images supplied by Tourism New Zealand.
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