Cathay Pacific is introducing its new Business Class, new Economy Class and, for the first time, its brand new Premium Economy experience on flights to Adelaide, Melbourne and Perth from August and on flights to Brisbane from October 2012, with Cairns joining from January 2013.
Sydney was one of the first cities in the world to see the acclaimed Cathay Pacific Premium Economy Class when it was launched earlier this year.According to Richiko Olrichs, Marketing Communications Manager, Cathay Pacific, South West Pacific, the launch of the three new cabins demonstrates the airline's commitment to the region in providing a world class travel experience and more choice to its valued Australian customers.
"We have invested a great deal of time and thought into developing the best value for money travel experiences in every class - whether passengers are travelling in our comfortable new Economy or our superbly flat bed Business Class seats," she said. "And of course when you include great service 'from the heart' from our flight attendants, every passenger will feel well looked after.
"Cathay Pacific offers long haul flights from Australia to Hong Kong and onto more than 140 destinations around the world so we understand our passengers' need for comfort, service and value for money particularly when travelling long distances.
"Our new Premium Economy Class really offers exceptional value for money. From the moment passengers check in to when they step on board into their own private cabin, travel will feel a little more special. Champagne or juice on departure, noise cancelling headsets, enhanced meal choices and amenity kits are just some of the little touches passengers will enjoy," she added.
"And for passengers from Western Australia, we thrilled to be the first airline to offer Premium Economy service from Perth," she said.
Boasting one of the longest and widest beds on any commercial airline, Cathay Pacific's superb new Business Class seat is over two metres long with design features that allow for optimum privacy or openness when travelling with a companion. This is a Business Class seat where each aspect has been thoughtfully designed around passengers' needs, providing a space in which to sleep, dine, work, read, watch TV or simply relax. Passengers can choose whether they want their space to feel private or open, with capacity to move the seat back for privacy or forward to converse with your travelling companion.
The seat controller enables passengers to adjust their seat at the touch of a button - from upright, through the relax position and into a fully flat bed. And when it comes time for some rest, the bed extension increases its width by 6.5 inches to give extra room, enabling passengers to sleep in any position. And as a good night's sleep really requires comfortable covers, Cathay Pacific has also introduced a new range of cosy duvets, blankets, pillows and cushions to complement the overall feel of the surroundings.
Passengers also receive increased personal storage space. The side cabinet not only has room for a headset and a vanity mirror, but also for small items such as glasses and gadgets – and the cabinet door doubles as a privacy divider.
Cathay Pacific's Premium Economy Class
Stylish Premium Economy – offered for the first time - presents a wide range of extras both on the ground and in the air. Guests will enjoy a dedicated check-in counter, priority boarding as well as an extra luggage allowance.
Once onboard guests will enjoy newly designed and deeply cushioned seats, extra leg room and a seat pitch of 38 inches - six more inches than Economy, as well as a glass of champagne or orange juice on take-off and an enhanced meal selection. With only 28 seats in the Premium Class cabin, the experience will feel just a little more private. The new seat also features a large meal table, cocktail table, footrest, a 10.6-inch personal television, an in-seat power outlet, a multi-port connector for personal devices and extra personal stowage space.
Every passenger in Premium Economy will also receive an environmentally friendly amenity kit with dental kit, socks, eyeshade and earplugs for use during their journey. They will also have larger pillows, and the same noise-cancelling headsets they would find in Business Class. During the flight, each passenger will also receive a personal bottle of water and additional snack choices, including more fresh fruit, an energy bar and dessert.
Offering added comfort and exceptional value for money, passengers travelling in the new Economy cabin will enjoy seats that feature a cradle mechanism designed to enhance the level of comfort in the recline position. They will also be provided more living space and personal storage.
Guests will also enjoy high-resolution 9-inch touch-screen TVs, featuring Cathay Pacific's new Studio CX entertainment system that offers more than 100 movies, 500 TV programmes, 888 CDs and 22 radio channels to all passengers on the aircraft.
Additionally there is a USB outlet and an iPod/iPhone outlet that allows passengers to connect their own mobile devices so they can view their content through the larger personal screens.
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