Newcastle’s premier hotel re-brands to Novotel Newcastle Beach

Novotel Newcastle Beach

One of the world's most recognised hotel brands will come to Newcastle as of 26 July 2012 with the re-brand of The Sebel Newcastle Beach to the Novotel Newcastle Beach, following the acquisition by Accor of the Mirvac hotel portfolio.

Set to attract even more corporate, leisure and conference business to Newcastle and the Hunter region, the presence of a respected, global hotel brand will have positive flow-on effects to business and tourism in the area.

Ever since the hotel opened in 2010, it has long held the reputation of being one of the city's premier business hotels. The re-brand to a Novotel will magnify its standing in the market, while staff will benefit by gaining access to greater training opportunities; Accor is the only Australian hotel group which has its own accredited training organisation, Academie Accor.

Simon McGrath, Chief Operating Officer of Accor Asia Pacific, said the hotel's re-brand will facilitate further business to the Hunter region which solely domestic brands struggle to achieve. It will also bring with it benefits to staff as they become part of a global network of over 4000 hotels.

"Given the scale and reputation of the Novotel brand and its world-wide reach, there are significant opportunities for Newcastle to benefit from the arrival of Novotel," he said.

"We as a group have close to 10 hotels in the Hunter which makes us the largest driver of tourism, meetings and business events in the region. Having such an aggregation of hotels in the region means we have the resources to attract additional business for the area.

"We're thrilled to be able to take on such a fantastic hotel and look forward to working with local businesses and the wider community."

Located just meters from one of Australia's most magnificent beaches and surf breaks, the Novotel Newcastle Beach features 88 well-appointed guestrooms, some with ocean views, a fully equipped gymnasium, spa, steam room, and three meeting rooms.

The hotel's bustling Bistro Dalby restaurant boasts an elegant, chic design and stylish decor, making it a perfect spot for business lunch meetings and intimate gatherings.

Rates at Novotel Newcastle Beach start from $179. For bookings, head to www.accorhotels.com or call 1300 656 565.