Announcing the appointment, Tourism Fiji Regional Manager – Australia, Hal Caldwell said this newly-created role underlines the importance of Australian media relationships to Tourism Fiji, with Australia continuing to serve as Fiji's biggest market for tourism.
"We're delighted to be welcoming Sarah-Louise to this important role. Working in consultation with Verve PR and other partners primarily via our Sydney office, Sarah-Louise will play a pivotal role in helping to satisfy the Australian media's appetite for Tourism Fiji news. With a breadth of experience representing tourism and travel brands, we're confident Sarah-Louise will lead a strong PR strategy for Tourism Fiji within our biggest market," said Mr Caldwell.
With almost two decades of experience in PR and Communications roles across Australia, New Zealand and the United Kingdom, Sarah-Louise most recently served as Senior Marketing Communications Manager for Dubai Tourism, delivering creative campaigns across ANZ.
An IPRA (International Public Relations Association) Golden World award-winner in the category of Travel and Tourism, Sarah-Louise has also represented Tourism Malaysia, Etihad Airways, Singapore Airlines, Egypt Tourism and other organisations – working both in-house and in external agency roles.
"Fiji holds a special place in the hearts of many Aussies. I am honoured to be joining the Tourism Fiji team and I am excited to lead some exciting initiatives within the Australian media market. Stay tuned!" said Ms Robinson.
For more information about Tourism Fiji, visit the official Tourism Fiji website fiji.travel.
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