Tourism Fiji continues to strengthen its consumer marketing capabilities with the appointment of home-grown digital marketing specialist Rush Pathak as Global Social Media Manager. In the new role Mr Pathak will lead the social media strategy for the destination.
With over a decade of experience in digital marketing and social media, Pathak will play a key role in building Tourism Fiji's digital marketing capabilities.
Matt Stoeckel, Tourism Fiji CEO welcomes Rush on-board and commented: "We continue to expand as an organisation and build our in-house capabilities. Rush is another high-calibre appointment to our consumer marketing team whose skills and experience, alongside his passion for the destination, will help to ensure Tourism Fiji remains an industry leader in destination marketing.
Born in Suva, and having spent time working across the media, tourism and public sector landscapes in both Australia and New Zealand, Rush is looking forward to spearheading the organisations social media activities.
"The organisation is going through a digital transformation by further developing their customer, data and digital focus. Something I am looking forward to being a part of." Mr Pathak said.
"Search, social and mobile play an important role when consumers begin their decision-making journey and I look forward to taking a customer-focused, data-driven approach to building our capabilities and relevance from consideration phases, to long after visitors have left," Mr Pathak continued.
Rush will initially work out of Tourism Fiji's Sydney office before relocating to the tourism board's headquarters in Nadi, where he will be based full time.
Mr Pathak feels now is a great time to venture back home to spend time with family and to collaborate with industry and partners to help support a broader Tourism Government agenda.
Tourism Fiji have continued to enhance their global and regional teams with a number of recent appointments, bringing a range of talent in-house to push the brand into the forefront of consumer minds.
For more information on Tourism Fiji, visit www.fiji.travel
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