Analysis by ForwardKeys, which forecasts future travel patterns by analysing over 17 million flight booking transactions a day, reveals that a tidal wave of cancellations has hit Sri Lanka in the aftermath of the horrendous terror attacks of Easter Sunday.
In the three days immediately after the bombings, cancellations of existing bookings surged 86.2% whilst new bookings fell away. In Sri Lanka’s most important source markets, more people cancelled existing flights than made bookings on the equivalent day last year. In order of size, that comprises India, China, the UK, Australia, Germany and France. Forward bookings for July and August, which had been running 2.6% ahead of last year, as of 20th April, fell to 0.3% behind as of 23rd April.
Prior to the Easter Sunday atrocities, Sri Lanka’s tourism industry was showing healthy growth. Flight bookings to Sri Lanka in 2019 (1st Jan to 20th April) were 3.4% up on the same period in 2018. The tourism highlights were Russia, Australia and China, which showed visitor increases of 45.7%, 19.0% and 16.8% respectively.
Jameson Wong, Director, Business Development, APAC, ForwardKeys |
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