Switzerland's Zermatt First Euro Destination on Ikon Pass

Switzerland has become the first European destination partner to join the Ikon Pass.

With access to snow in 41 destinations across five continents Ikon Pass holders now also have seven-day access to Zermatt and the Matterhorn ski paradise network, and five-day access on the Ikon Base Pass, with no blackout dates.

The Matterhorn occupies more than 3,500 acres of terrain across Switzerland and Italy and a connected lift service offers Ikon Pass holders access the ski paradise, an area encompassing Rothorn, Gornergrat and the Schwarzsee-Matterhorn glacier paradise within the Zermatt ski area, and the Cervinia-Valtournenche ski areas in Italy.

"The Matterhorn is a true icon known around the world, so we are thrilled to have Zermatt join the Ikon Pass community," said Erik Forsell, Chief Marketing Officer of Alterra Mountain Company.

"Ikon Pass strives to continually offer pass holders unique experiences in the mountains.  Now they can experience Zermatt's glacier skiing, traditional Swiss fondue, plus its infamous European après ski across two countries, on one pass."

Director of Marketing for Zermatt Bergbahnen AG Sandra Zenhäusern said, "Zermatt and Matterhorn ski paradise are pleased to be the first European destination on the Ikon Pass, and we look forward to offering our best Swiss quality and Italian lifestyle to Ikon Pass holders everywhere. We are excited to share our passion and devotion to skiing within the Ikon Pass community and its impressive destination partners across the globe."

For more information on Zermatt, head to www.myswitzerland.com/zermat.