How to Keep Your Product Top of Mind During Coronavirus

As with many organisations, the coronavirus crisis has forced Tourism Australia to review and re-evaluate all aspects of our business. Whilst much of our marketing activity is currently on pause, we are still continuing with a lot of work behind the scenes. This includes continuing to train Aussie Specialist Agents in our key markets, creating new content for our online platforms, working with journalists on a whole range of media stories and continuing with appropriate social media activity. We need to be ready to go back and go back at scale when the time is right. We are already working on this recovery strategy, including how we reactivate aviation capacity, how we get the global distribution system firing again and the most appropriate type of campaign activity in a post-coronavirus world.

We are also continuing with our weekly webinar series. Last week we were joined by almost 2,000 people for our first webinar with Australia's Tourism Minister, Simon Birmingham, and the Deputy Chief Medical Officer, Dr Nick Coatsworth. Our second webinar will be held this Friday 3 April, from 2 pm to 3:30 pm. I will be joined by Prime Minister, the Hon. Scott Morrison MP, who will give an update on Australia's response to the coronavirus. We will also have representatives from the Treasury, Services Australia and the Australian Taxation Office answering questions on the different forms of government support available for individuals and businesses. Register for the webinar here.


KEEPING YOUR PRODUCT OR BUSINESS TOP OF MIND DURING CORONAVIRUS

With most of the world now in lockdown or self-isolation, there are still opportunities to share content that feeds people's escapism and use this time to inspire them to visit Australia once this crisis passes. People's appetite for travel hasn't disappeared. During this period, we want to keep Australia top of mind, so that when the travel bans lift and confidence returns, Australia gets its fair share of pent up travel demand. See below some tips for how to keep your product or business top of mind:

Get online: Consumers have more time than ever to dream and plan their next holiday. If you are able to showcase your product online through social media or your website, take this opportunity to offer future guests a virtual experience and keep your product top of mind.

Embrace all things Australian: While consumers can't travel at the moment, it doesn't mean we can't share all the things we love about Australia with the world. Movies, books, songs, cooking classes or storytelling – all this content can be shared online and allows you to keep consumers engaged with your product until it is safe to travel again.

Share your news: Tourism Australia still wants to hear from you. If you have any news about initiatives you are running to keep your audience engaged, please email them to internationalmedia@tourism.australia.com. Tourism Australia has also updated its Media Kit for 2020. It is available for download.

Source: Tourism Australia