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Wednesday, October 14, 2020

Accor Launches Major Tourism Marketing Campaign

Accor, the largest hotel operator in Australia, is encouraging Australians to Take Two on their missed holiday plans and celebrations with one of the largest tourism marketing campaigns to launch since the Covid-19 pandemic.

The multi-million dollar marketing campaign, which launched this week, acknowledges 2020 hasn’t gone to plan and encourages Aussies to Take Two - to re-discover the beauty of their own country, re-live the experiences that they have missed, and re-visit some of their most favourite places.

This major domestic tourism marketing campaign also has the support and investment from Australia’s major tourism organisations, including Tourism Australia and all major state tourism offices across the nation, as they unite to encourage Australian’s to Holiday Here This Year.

It’s the first time Tourism Australia and Accor have partnered on a domestic campaign of this scale.

Accor Pacific Chief Executive Officer, Simon McGrath, said: “As border restrictions ease, Australians are more than ready for a take two and to enjoy the best our beautiful country. With this campaign, we hope to inspire travellers to go on the holidays they’ve been dreaming of and to reunite with their families and friends. We're delighted to be able to host travellers as they explore the world-leading holiday experiences that we have right on our doorstep.”

Accor’s Take Two campaign runs from now until 31 January 2021 and includes the following campaign elements:

· Paid media, including television and digital advertising, social media and video content, showcasing the best of Australia over the summer period and promoting Accor’s diverse range of coastal, country and city locations and experiences such as wellness, gourmet, adventure and discovery.

· A tactical promotion of Accor’s best ever, flexible rates across the Pacific with rates starting from as low as $95 per night.

· A loyalty incentive giving Accor’s ALL – Accor Live Limitless loyalty members the chance to win an incredible ‘Limitless Experience’ prize package each month across Australia.

From luxury to economy, Accor has more than 340 hotels and apartments to choose from across Australia, including international brands such as Sofitel, MGallery, Art Series, Pullman, SwissĂ´tel, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget.

Guests can stay with confidence when they book with Accor. All Accor properties have enhanced their cleaning protocols to ensure stays are as clean, safe and comfortable as possible. With ALLSAFE, Accor have implemented a program of additional hygiene and safety measures, so you can stay with complete peace of mind. ALLSAFE’s measures were developed with the support of Bureau Veritas, a recognised world leader in testing, inspections and certification services.

Through Accor’s innovative partnership with AXA, all Accor properties also offer free-of charge access to expert medical teleconsultations to guests to assist with any medical situations that arise during their stay.

Plus, understanding that even the best laid plans can encounter hiccups along the way, Accor has flexible booking conditions for complete peace of mind. This means travellers can make updates to their bookings with ease should their travel plans change.

Stay with Accor as a member of ALL, its new lifestyle loyalty programme, and open the door to spectacular experiences, discounts and rewards.


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The Expeditionist

The Expeditionist
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