Japan’s Shikoku Ohenro Pilgrimage, a 1,400km route linking 88 Buddhist temples, is attracting a growing number of international visitors as interest in wellness and experience-led travel rises.
Around 150,000 people undertake the pilgrimage each year, according to local tourism data, with overseas participants forming an increasing share. Japan National Tourism Organisation
The route, located on the island of Shikoku, typically takes 30 to 60 days to complete on foot, although many travellers complete sections over time or combine walking with other forms of transport.
Pilgrims, known as ohenro-san, often follow established rituals at each temple, including purification practices, prayer, and the collection of stamps in a pilgrimage book.
Tourism officials say motivations vary, ranging from spiritual observance to personal reflection and nature-based travel.
“People’s motives for making this pilgrimage differ,” said Naoki Kitazawa. “Some come for spiritual reasons, while others seek time for reflection or personal renewal.”
The route passes through a mix of mountainous terrain, forests and coastal areas, with notable locations including the Iya Valley and the Shimanto River.
Data from the Global Wellness Institute indicates global wellness tourism is projected to reach $1.4 trillion by 2027, reflecting broader demand for travel focused on wellbeing.
Local research bodies report that participation in pilgrimage has returned to pre-pandemic levels, with continued growth expected in international visitation.
Accommodation along the route includes traditional inns, guesthouses and temple lodgings, many of which offer access to hot spring facilities.For more information go to https://www.japan.travel/en/au/
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