A new domestic tourism campaign, which kicks off tomorrow, is encouraging grown-ups to unleash their inner child and splash out on Gold Coast holiday attractions at kids’ prices, Minister for Tourism and Member for Southport Peter Lawlor said.
Mr Lawlor said the national television, print and online campaign valued at $580,000 was a joint initiative between Tourism Queensland, Gold Coast Tourism, Flight Centre and Infinity Holidays.
“The ‘Gold Coast Grown Up Deals’ campaign will promote a range of specials on the Gold Coast designed to entice people to re-explore the region,” Mr Lawlor said.
“More than 50 tourism operators involved in the campaign will offer visitors adults-at-kids prices for Gold Coast attractions as well as accommodation deals such as free nights,” he said.
Fellow Gold Coast MPs Peta-Kaye Croft and Christine Smith said this campaign was being launched at just the right time.
“The campaign offers a great opportunity for southerners to escape the start of winter and travel north for some fun in the sun,” Ms Croft said.
“As our southern neighbours start to experience cooler weather we want to keep the Gold Coast’s golden beaches, subtropical weather and fantastic attractions top of mind,” Mrs Smith added.
Mr Lawlor said the campaign was a continuation of Tourism Queensland's run of great tourism marketing initiatives for the region.
"’Gold Coast Grown Up Deals’ comes off the back of the highly successful ‘Summer Stays’ campaign which we ran earlier this year,” he said.
"The Gold Coast has also featured prominently in Queensland’s Getaway Giveaways’ retail campaign with the inclusion of 40 regional deals.
"All of these campaigns showcase the Gold Coast’s stunning holiday assets while offering holidaymakers great deals and incentives to take some time away from home.”
Gold Coast Tourism CEO Martin Winter said the ‘Gold Coast Grown Up Deals’ campaign was a great addition to the promotion of the Gold Coast.
"Cooperative promotions make it easy for Australians to choose the Gold Coast, behind the scenes we have worked hard to bring these deals together so that all holidaymakers have to do is to decide which deal suits them and book,” he said.
Mr Lawlor said domestic tourism was vital to the Gold Coast.
“In the year ending December 2009, more than 3.2 million domestic visitors travelled to the Gold Coast spending approximately $2.8 billion on trips to the region,” he said.
Mr Lawlor said the ‘Gold Coast Grown Up’ campaign would run from 8 – 28 May with travel available the end of November.
For more information about the campaign or to book your visit – http://www.flightcentre.com.au/goldcoast
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