Pinctada Cable Beach Joins Virtuoso

PINCTADA CABLE BEACH JOINS VIRTUOSO'S PRESTIGIOUS GLOBAL NETWORK

Pinctada Cable Beach, Broome's new award-winning 5-star spa resort, has become one of only 20 Australian hotels to be included in the prestigious Virtuoso Hotels & Resorts Program, the industry's leading luxury travel network.

Acceptance into Virtuoso's by-invitation-only global network will see Pinctada Cable Beach supported by more than 300 leading travel agencies in 22 countries, including the USA, Canada, Australia and New Zealand as well as South American and Caribbean nations.

Pinctada Cable Beach, a $33 million development and the first full service hotel to be built in Broome for two decades, was officially opened on August 5 2009.  The 72-room spa resort offers an intimate environment that reflects the distinctive landscape, culture and heritage of Broome, the famous pearling town nestled by the Indian Ocean high on the coast of north west Australia.

"We are delighted to be able to welcome our newest property, Pinctada Cable Beach." said Albert Herrera, Vice President of Hotels, Destinations & Tours at Virtuoso.  "The resort is both a tranquil retreat and an ideal base for exploring the beauty and wonders of this region and I am sure that it will not only be popular with our travel agency membership in Australia, but will serve as an authentic and evocative introduction to one of Australia's best beaches."

Marilynne Paspaley AM, Founder and Managing Director of Pinctada Hotels & Resorts, said the invitation to join the Virtuoso program is an honour, particularly as it comes within a year of her flagship resort's opening.

"Virtuoso travel advisors are among the most prestigious worldwide and are particularly stringent in their standards and expectations," Marilynne said.  "Virtuoso also recognises that travellers these days are looking for an experience that touches and positively influences their lives. I am honoured and delighted that Virtuoso has recognised these values in Pinctada Cable Beach.  In developing Pinctada Cable Beach, my vision was not only to create a world-class hotel in the world-class destination that is the Kimberley, but also to offer an experience which connects travellers with this unique destination – and, an environment where they feel so nurtured that they can truly relax and reconnect with themselves, their family or their friends."

Acceptance into the Virtuoso program follows the Western Australia AHA Aon Awards for Hotel Excellence last November when Pinctada Cable Beach was twice honoured, winning both the Regional Accommodation Hotel/Resort of the Year and also the Accommodation Hotel/Resort Restaurant Award for SELENE Brasserie.

Pinctada Cable Beach features a signature menu designed by award-winning author chef Greg Malouf of MoMo restaurant.  Another highlight is the world-class Pinctada Spa, Australia's only LI'TYA concept spa. Pinctada Spa's extensive treatment menu features award-winning LI'TYA Spa Care from the Aboriginal Dreamtime, based on Australian native botanicals and tapping into 40,000 years of indigenous plant wisdom and holistic healing to rejuvenate the spirit.

Pinctada Cable Beach, which offers 24-hour personalised service as well as customised Kimberley experiences, is nestled in native bushland a short stroll from Broome's iconic Cable Beach.  The design of the spa resort respects Broome's past while intelligent water and energy management systems embrace the future.  Pinctada Cable Beach also features graciously sized guest rooms, BRIZO Pool Bar, NYX Bar, Meditative Gardens, a guest fitness room, resort boutique and the asymmetrical Maxima Pool with its 25m lap lane and spa nooks.


Pinctada Hotels & Resorts, founded by Marilynne Paspaley AM, offers four bespoke hotels in the distinctive Australian landscape that is the Kimberley. Pinctada reflects the spirit, culture, heritage and landscape of the Kimberley offering personalised service and customised experiences.

Broome:
·         Pinctada Cable Beach: 2009 WA AHA Aon Hotel Awards For Excellence: Best Regional Resort/Hotel and Best Resort Restaurant (SELENE Brasserie)

·         McAlpine House: 2008 WA AHA Aon Hotel Awards For Excellence: Best Regional Resort/Hotel
·         Captain Kennedy House

Kununurra:
·         The Kimberley Grande

Bookings:

E: stay@pinctada.com.au T: +61 (0)8 9193 8340 or 1800 PINCTADA, 1800 746 282 (tollfree within Australia)

www.pinctada.com.au