Yahoo!7 appoints Head of Total Travel

Yahoo!7 today announced the appointment of Brooke Formica in the newly created role of Head of Total Travel, Yahoo!7's recently acquired online travel business.

Leading the Total Travel audience business, reporting to Yahoo!7 Director of Audience Kath Hamilton, Brooke will be responsible for overseeing the growth and development of the site and its audiences. Brooke will also be accountable for driving product development, strategic partnerships, and the direction, audience growth and monetisation of the Total Travel site.

In this role Brooke will also work closely with Vanessa Brown who was recently appointed to the role of Yahoo!7 Director of Marketplaces.

Brooke has more than ten years experience in online marketing and campaign integration, and her expertise in the travel sector comes from having managed online growth strategies for companies including Voyages Hotels and Resorts, Octopus Travel.com and the launch of Etihad Airways into the Australian market. Prior to joining Yahoo!7 Brooke was Online Marketing Manager for Accor Australia, where she increased traffic to the Accorhotels.com website by 25 per cent which in turn increased direct web sales.

"Brooke has strong credentials in driving online marketing strategy and is well acquainted with the travel industry. We're pleased to have Brooke join Yahoo!7 and believe her expertise will see the site stand above the competition in what is a very dynamic market," said Kath Hamilton, Yahoo!7 Audience Director.

Brooke will be based in Yahoo!7's Sydney office, commencing in June 2010.

About Yahoo!7

Yahoo!7 (yahoo7.com.au) is one of the most comprehensive and engaging online destinations for Australian consumers and advertisers.  Formed as a 50-50 partnership between the Seven Network Limited (ASX: SEV) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of the Seven Network, one of Australia's leading media companies. The company also combines the strengths of Yahoo! search and communications capabilities and its global internet network, with Seven's rich media and entertainment content and marketing capabilities.