This latest development follows on from the National Tourist Office's announcement last month of its plans to select a lead global advertising agency to create and implement a new Global Masterbrand strategy.
Tourism Fiji said it was looking for a partner to help develop a world class website designed to meet the needs of its various target audiences (consumers, trade and media) in the most effective and user-friendly way possible.
The National Tourist Office said that an effective website is critical to its online strategy, as the internet is increasingly important to consumers for researching, planning and booking their travel.
This in turn underlined the importance of creating and implementing a strong digital strategy designed to maximise global reach to an increasingly complex international market, and boost the effectiveness of and return on its investment.
The successful website company will be required to design, build and optimise the global website for Tourism Fiji which will be managed centrally through the use of an integrated content management system.
The process of tender will be based on an initial credential pitch from which a shortlist of website development companies will be selected and invited to participate in a strategic ideas and technical pitch detailing how they would design and develop a differentiated and truly engaging, user-friendly website for Fiji.
A key criterion will be experience in destination website development and management.
Given the importance of geographical proximity to Fiji, it is expected that the successful website company will be based in Fiji, Australia, New Zealand or USA (West Coast).
The tender process will be completed before May 2012.
Website companies wishing to participate in the tender should send an expression of interest by email to the following, no later than Friday, 24 February 2012.
Michael Meade – Acting CEO - mmeade@tourismfiji.com.fj
The National Tourist Office's decision to find a website partner follows on from an extensive destination marketing audit completed in late 2011.
A key outcome highlighted the opportunities available to Tourism Fiji in taking a global approach to its brand strategy communications as it works hard to ensure maximum return on its key investments.
Released by Tourism Fiji
For further information contact:
Tourism Fiji
T: + 679 672 2433
W: www.fijime.com
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