Melbourne, September 18th 2015 Grand Hyatt Melbourne is thrilled to have been awarded Best Marketed Hotel – Accommodation Division at the 2015 AHA National Awards for Excellence held on the Gold Coast on Monday September 14th.
This award demonstrates the success of Grand Hyatt Melbourne's marketing strategy, which is designed to build brand value and awareness while meeting the specific needs of the guest throughout all touch points.
“We are thrilled to have been awarded Best Marketed Hotel – Accommodation Division” says Ilan Weill, General Manager at Grand Hyatt Melbourne. “Our marketing efforts are focused on building loyalty through our brand with authentic connections, trust and experiences. Grand Hyatt Melbourne will remain fiercely true to the brand's vision to exemplify the pursuit of life lived grandly, unlocking the extraordinary in every moment, big or small.”
Building and differentiating the brand position of Grand Hyatt Melbourne is fundamental to increasing brand preference and ensuring a multichannel marketing approach is utilised throughout all marketing campaigns including social and digital platforms.
For more information, please contact Tamara Siddell, Marketing Communications Manager,03 9653 466 or tamara.siddell@hyatt.com.
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