Silversea Cruises appoints Amber Wilson General Manager for Asia Pacific

Amber Wilson, new GM AP for Silversea

Silversea Cruises is pleased to announce Amber Wilson as the ultra-luxury cruise line’s General Manager for Asia Pacific. Based in the Sydney office, Wilson will be responsible for the Asia Pacific markets, revenue and the direction of sales and marketing management with the Sydney and Singapore teams reporting directly to her.

“I am thrilled to be joining a company widely acknowledged as being the pioneer of ultra-luxury cruising,” said Wilson. “It is a privilege to have this opportunity to drive the Silversea brand forward and build upon the reputation of luxury and unrivalled service, while strengthening relationships with industry partners in the region.”

With over 17 years’ experience in the travel and cruise industries and a strong commercial background, Wilson has worked across a range of senior management roles in Australia and the UK. Previous cruise experience includes Star Cruises & Norwegian Cruise Line, where Wilson quickly rose from Sales Coordinator to Meetings, Incentives, Conference and Exhibition (MICE) Sales Manager.

Most recently, Wilson held the position of General Manager, Sales & Marketing at Cruiseco, a tenure of 12 years that saw her team quadruple in size. Key projects included the launch of the brand in the UK, and the scope of work stretched from river to ocean cruises, highlighting the breadth of experience she now brings to the Silversea organisation.

With eight ships currently featured across the award-winning fleet, Silversea is due to launch its new flagship,Silver Muse, in April 2017, and migrate one of its vessels, Silver Cloud, to the expedition fleet later that year, following an extensive refurbishment.