Monday, August 3, 2026
Wendy Wu Tours Unveils Japan’s Best-Kept Secret with New Hokkaido Journey
Sydney, Australia - Wendy Wu Tours has announced the launch of its new Northern Japan: Secrets of Hokkaido tour, expanding its Japan portfolio with an immersive journey through the country’s northernmost island. The itinerary is designed for travellers keen to explore a different side of Japan beyond the well-trodden tourist trail.
Japan continues to cement its position as Australia’s most sought-after international destination, with recent Australian Bureau of Statistics (ABS) data showing travel to Japan has surged 6.2 per cent compared to February 2025, overtaking Indonesia in monthly arrivals for the first time since international travel resumed in late 2022.
This growth aligns with Wendy Wu Tours’ The Journey Ahead report, which identifies Japan as the number one destination Australians want to visit, with 58 per cent of travellers also now preferring slower, more immersive and engaging travel experiences.
To meet this demand, Wendy Wu Tours is broadening its Japan offering with additional regional itineraries such as Hokkaido, catering to growing interest in more relaxed travel as more Australians look beyond Japan’s major cities in favour of regional journeys.
Sonia Orrego, Head of Product, Wendy Wu Tours, says, “While Japan's iconic cities continue to attract travellers, we're seeing a growing number of Australians returning for a second, third or even fourth visit. Japan has evolved from a once-in-a-lifetime destination into a place people return to time and again, each trip uncovering a different side of the country.
“Hokkaido delivers exactly that opportunity, offering deeper connections to nature, local culture and a slower pace of travel. It's been carefully designed to go beyond the familiar and showcase the rich diversity that continues to make Japan one of the world's most compelling travel destinations.”
The 14-day Go Beyond tour, starting from $12,090pp (based on Early Bird pricing and a $900pp saving), takes travellers through the island's spectacular landscapes, from the flower fields of Furano and the peaks of Daisetsuzan National Park to the rugged coastline of the Shiretoko Peninsula. Highlights include meeting Hokkaido's Indigenous Ainu people, cruising the tranquil waters of Lake Akan, spotting wild brown bears in Shiretoko National Park, ascending Mount Asahidake by cable car, visiting a traditional dairy farm, and sampling local specialities, including Sapporo's famous miso ramen.
Asia continues to captivate Australian travellers, offering experiences close to home with bustling cities, serene landscapes, incredible cuisine and vibrant local cultures. Wendy Wu Tours is expanding its portfolio of remarkable journeys, meeting increasing demand and offering Australians even more ways to explore the continent with the confidence and convenience of fully inclusive, expertly guided travel.
Travellers can save up to $4,000 per person on selected 2027 and 2028 departures and book with confidence thanks to Wendy Wu Tours' Best Price Promise. If an Early Bird departure is advertised on the Wendy Wu Tours website at a lower price before the final balance is due, the price will be matched. T&C's apply.
For further information, visit www.wendywutours.com.au
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