All farmers, fishing operators, food tour businesses, food manufacturers, wineries, brewers and restaurants across the region are being asked to contact Destination Port Stephens as soon as possible this month to help the organisation develop a database of food and wine product which will lead to a landmark, new food and wine trail across the region as well as food and wine packages and extensive promotional campaigns.
Destination Port Stephens Marketing Manager, Tars Bylhouwer, said the aim was to broaden Port Stephen’s destinational appeal beyond beaches and dolphins and cater to a growing need to develop enriching experiences for both the domestic and international visitor markets.
“Our aim is to diversify the appeal of Port Stephens beyond our staple but successful products of beaches, dolphins and whales,” Mr Bylhouwer said. “We want to embrace our rich variety of food, wine and farm-gate experiences, with the aim of guiding visitors from oyster, macadamia, fish and avocado farms to wineries, craft breweries, seafood shops and cutting-edge restaurants where local produce is translated into memorable experiences.
“Visitors from Asia and New Zealand as well as Australians are increasingly seeking depth to their holiday experiences and unique, mouth-watering experiences which are just as powerful and enjoyable as fun on the beach/
“This is a free opportunity for anyone involved in the food and wine industry in Port Stephens to contact us and tell us what they do and send us images so we can compile all the experiences on offer and develop a broader image for Port Stephens as a destination that appeals not only to the eye but to the taste buds as well.”
Mr Bylhouwer said the ultimate aim was to develop food and wine trails in partnership with surrounding areas such as Newcastle and the Hunter Valley to create a compelling culinary appeal for the greater region.
He said both members of Destination Port Stephens and non-members were being invited to contact the organisation as soon as possible this month to help formulate the new food and wine database. Call Destination Port Stephens on 4980 6905 or 0417 668 642 or email tars@portstephenstourism.com. au.
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