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Tuesday, December 3, 2013

AAT Kings celebrates the end of APT Day Tours brand

AAT Kings ( has announced it will begin transitioning its sub-brand, APT Day Tours, to a fresh new brand, Sightseeing Sydney (, from week commencing 25 November, 2013. 

The “Sightseeing” brand will operate along-side the growing AAT Kings’ Day Tours brand providing guests and travel partners with plenty of choice in the all-important Sydney and Melbourne day tours markets.
image004Anthony Hayes, Global Managing Director, AAT Kings said: “Two fabulous day tours brands are better than one. As part of our aggressive expansion plans, AAT Kings purchased all day tours and short breaks products from APT last year. Until now we have maintained this sub-brand to ensure market stability, but now the time has come to move into the future.

“Our new day tours brand, “Sightseeing”, will not only provide an ongoing high standard of service for our guests, but will enjoy enhanced levels of service via new luxury vehicles and soon to be introduced WiFi and USB ports. The future for us will centre around growing both AAT Kings day tours and Sightseeing. Please take your pick and we will work with you.”

Targeting further growth in the day touring market in NSW, the Sightseeing Sydney brochure will be the first in a series of Sightseeing brochures to be released for summer. Sightseeing Sydney boasts 13 half and full day tours that take in Sydney's must-see attractions including Bondi and Manly Beach, Taronga Zoo and Darling Harbour, as well as Blue Mountains, Port Stephens, Hunter Valley, the South Coast and Canberra. With day tours starting from $64 per person, Sightseeing Sydney offers both Australian and international travellers a convenient and value-for-money way to explore this popular holiday destination.

Sporting vibrant imagery and a casual look and feel reflective of the destination, each page of the Sightseeing Sydney brochure features digestible information and a clear price breakdown, with optional add-ons and cruise extensions also listed. Each itinerary in the program has been expertly-planned and is led by a highly knowledgeable Driver Guide who will reveal to guests many unique insights about the places they visit. The new program also includes hotel pick-ups and drop-offs as well as concession and child prices, with the Sightseeing Sydney staff on hand to assist agents with their guests’ bookings either over the phone or via online.

Tours to be featured include:

Downtown Sydney
Explore one of the world's most popular holiday destinations with a local visiting hot-spots including Hyde Park, Opera House, Parliament House, Royal Botanic Gardens and enjoying an afternoon tea in Bondi Beach. This half day tour is priced from $64 per person.

Jenolan Caves and Blue Mountains
Clients can discover the World Heritage treasures of the Blue Mountains and breathtaking natural wonders of Jenolan Caves on a full day tour priced from $161 per person.

Hunter Valley
Guests can visit NSW's premier wine region sampling award-winning regional foods and wines while exploring private vineyards when on a full day tour in the Hunter Valley, priced from $175 per person.

Grand Pacific Drive and Jervis Bay
Clients can immerse themselves in the South Coast's captivating scenery and peaceful seaside towns, cruising the ocean where they might spot wild dolphins when on this full day tour priced from $185 per person.

Complementing its Sightseeing Sydney day tours, AAT Kings offers a touring style to suit almost everyone. Helping Bring Australia to life are; AAT Kings Inspiring Journeys’ five star boutique, small group itineraries, four star signature AAT Kings Guided Holidays, Short Breaks and Day Tours, and three star Aussie Adventure small group, affordable tours.

For more information, visit or call 1300 655 965.

The TreadRight Foundation:

To date, TreadRight has donated more than US$2 million to sustainable tourism projects around the world, in addition to supporting the World Travel & Tourism Council’s ‘Tourism for Tomorrow’ awards. To find out more about the foundation visit:

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The Expeditionist

The Expeditionist
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