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Wednesday, August 27, 2025

Choice Hotels Asia to build brand-new LOAM Hotel in Stawell


Will be the largest in the Grampians region and inject an estimated $150m economic value



In a huge boost for regional tourism, job creation and the local economy, Choice Hotels Asia-Pac has announced that funding has been secured for the brand-new LOAM Hotel in Stawell which will be the largest in the Grampians region – with grant support from the Victorian Government through its Regional Tourism Investment Fund 2024. 

The stylish 77-room, 4-star hotel – part of Choice Hotels’ upscale Ascend Collection Hotel – will be primely located on the Western Freeway between Melbourne and Adelaide, attracting business and leisure travellers from within Victoria, interstate and overseas.

The $16 million double-storey development spanning two buildings will create an estimated 174 new construction jobs and 53 ongoing roles as well as 100-plus indirect ‘flow-on’ jobs in the supply chain. Overall, the LOAM Hotel will inject an estimated $150 million economic value into the local economy over the next decade. 

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The Expeditionist

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