Shop & Dine Las Vegas Package Launches at International Pow Wow

Research continues to show that shopping and dining are the top two activities of all travelers, especially international visitors to the U.S. As a result, retailers and restaurants are joining forces to promote the array of shopping and dining options available in their specific destinations.

Anderson Retail Tourism Marketing, a company that specializes in tourism marketing for shopping centers, retailers and restaurants in the U.S., recently announced the upcoming launch of Shop & Dine Las Vegas, a cooperative tourism program and innovative commissionable package. Mirroring the company's successful program abroad, Shop & Dine London, the Las Vegas package provides privileges, special offers and services at select shopping centres, retailers and restaurants located on and near the Las Vegas Strip to hundreds of thousands of tourists who visit the destination annually.

The Shop & Dine Las Vegas Package is the only package of its kind available for travelers throughout the destination that combines the outstanding shopping offers along with the valuable dining offers and includes the following for two travelers:

• Over 400 shopping offers worth thousands of dollars in savings from popular retailers and outlets including Kate Spade, Mont Blanc, bebe, White House/Black Market, Banana Republic Factory Store, Last Call by Neiman Marcus, Macy's, Kenneth Cole and more.

• Over 100 dining offers worth hundreds of dollars in savings from delectable restaurants and cafes including Hard Rock Café, Grimaldi's Pizzeria, Postrio Bar & Grill, Sushi Roku, Benihana and more.

• Two complimentary round trip transfers via motor coach from The Strip to Fashion Outlets Las Vegas. The 30-minute ride provides visitors with an opportunity to discover more of the Nevada landscape while en route to the region's renowned outlet center.

• A complimentary gift at both Fashion Outlets Las Vegas and Fashion Show.

• VIP line pass to TAO or LAVO nightclubs at The Venetian and The Palazzo, offering complimentary admission for two ladies and discounted admission for two gentlemen.

Many of Las Vegas' renowned shopping destinations participate in the program, including Fashion Show, The Forum Shops at Caesars, Grand Canal Shoppes at The Venetian/The Palazzo, Miracle Mile Shops, Fashion Outlets Las Vegas, Town Square and Premium Outlets North and South. Each of the centers provide shopping and dining privileges and offers reserved exclusively for visitors as part of the package. Several of the shopping destinations and retailers are official partners of Shop & Dine Las Vegas. They also receive exposure on a dedicated website that features news, events and information on the centers, www.shopanddinelasvegas.com, as well as promotion at travel trade shows and sales missions.

The Shop & Dine Las Vegas Package includes a four-color printed guide with detailed information on its partners, a listing of all offers, a size conversion chart and Strip map to locate participating retail destinations. Once purchased, travelers receive a printed voucher, which is redeemable for a Shop & Dine Las Vegas portfolio containing the guide and Privileges Card along with transportation, signature gift and nightclub vouchers. Fashion Show and Fashion Outlets Las Vegas are both redemption locations for the Shop & Dine Las Vegas Package vouchers.

Anderson Retail Tourism Marketing is partnering with HAT Tourism Marketing, a company which offers discount dining programs in Las Vegas, Orlando and New York City, to add even more special dining offers to the Shop & Dine Las Vegas Package.  "HAT Tourism Marketing is excited to be part of this dynamic new Shop & Dine Las Vegas Package," says Kevin Brett, Managing Director of HAT Tourism Marketing. "We recognize the demand for shopping and dining experiences by today's traveler and look forward to offering a new product that includes hundreds of outstanding shopping offers in Las Vegas."

The Package is available at net rates to travel trade through HAT Tourism Marketing and Shop America Tours, which offers over 150 shopping and cultural packages in over 30 destinations throughout the U.S.  For booking information visit www.dine4lesscard.com or www.shopamericatours.com/shop-las-vegas.

Anderson Retail Tourism Marketing manages tourism programs for America's Premier Shopping Places, a collection of 26 shopping and dining destinations owned and managed by General Growth Properties, Fashion Show and Grand Canal Shoppes at The Venetian/The Palazzo in Las Vegas, Westfield San Francisco Centre, and Fashion Island and Irvine Spectrum Center in Orange County California, in addition to the Shop & Dine London program.  For further information on retail and restaurant participation in Shop & Dine Las Vegas, contact Kathy Perkins, shopanddinelasvegas@cox.net.