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Tuesday, August 26, 2014

Sydney International Convention Centre Hotel to Be Branded Sofitel

Australia's largest hotel group, Accor, has signed a management agreement for the new ICC Hotel to operate under its luxury brand Sofitel.
Accor Pacific Chief Operating Officer, Simon McGrath, said that the ICC Hotel is a milestone achievement for Sydney, and Accor is extremely proud to be selected to manage the landmark hotel among its growing luxury portfolio.
“Australia is becoming a hot spot for international luxury brands and the increasing number of ultra-high net-worth individuals. Foreign capital, higher disposable incomes and independent Chinese travellers are fuelling the growth, and in recent months, Australia has seen strong demand from offshore investors for 5-star hotel assets. Financial institutions from leading economies such as Abu Dhabi, Korea and Singapore have been acquiring hotels in Sydney, driven by the huge potential in the Australian luxury market,” said Mr. McGrath.

“Over the course of 50 years Sofitel has been a symbol of French elegance in luxury hospitality. The new Sofitel Sydney Darling Harbour hotel will offer exceptional quality accommodation and service, matching the hotel's iconic location and cutting-edge design to become the city's most popular luxury address.
“With Sofitel's continued growth in Asia Pacific and projects such as Sofitel So Singapore, Sofitel So Auckland and Sofitel Wellington, Accor is on track to become a global leader in the luxury hotel space. This new flagship hotel complements a strong network for the brand in this region and we look forward to welcoming Sofitel Sydney Darling Harbour to our luxury portfolio,” McGrath added.
Announced today (26 August 2014) by the NSW Government and property and infrastructure group Lend Lease, renowned Australian hotel owner, Dr. Jerry Schwartz, has signed a conditional agreement to purchase the ICC Hotel, to be developed by Lend Lease.
McGrath continues: “We are thrilled that our long-standing relationship with Dr. Schwartz continues to prosper and we are honoured to manage his latest hotel project which will be one of the largest luxury hotels in Australia.”
Sofitel Sydney Darling Harbour forms part of the NSW Government's $2.5 billion transformation of Darling Harbour, which includes the creation of Sydney's new convention, exhibition and entertainment precinct.
“We applaud the NSW State Government on its redevelopment of a completely revitalised Darling Harbour which includes this innovative hotel. Once open, Sofitel Sydney Darling Harbour will be a major tourism drawcard for not only Australians but travellers from all over the world,” concluded Mr. McGrath.
“We believe that the new Darling Harbour precinct will be one of the world's most exciting urban renaissance projects with the new ICC Sydney and the upgrades to the neighbouring Pyrmont, Ultimo and Haymarket districts set to make Darling Harbour a first-choice destination for business, convention and leisure travellers,” said Jerry Schwartz.
“Our relationship with Accor is a long one and we believe that Sofitel branding of the hotel will help maximise the potential of the hotel asset. Accor has been a pioneer in the Darling Harbour precinct for over 20 years, and having developed some of Sydney's best and most progressive hotels, we are confident that they will deliver an outstanding product for both domestic and international visitors,” Jerry concluded.
Construction of the 35 storey Sofitel Sydney Darling Harbour hotel is expected to start towards the end of 2014, and it is due for completion in the second quarter of 2017. It will feature a unique and instantly recognisable architectural design with circa 600 accommodation rooms to support the new ICC Sydney and Sydney's growing accommodation demand.

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