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Thursday, October 17, 2019

Rail Europe predicts exciting growth for European rail travel



· 80 years’ experience with strong global positioning
· Integrated and backed by much larger network and brand
· Delivering cutting-edge technology that simplifies bookings

Rail Europe, the 80-year-strong global distributor of all European rail, continues to strengthen its position as the No. 1 global provider of European train tickets, as the international powerhouse of e-voyageurs SNCF; the digital arm of parent company SNCF. The company has set a €500M target to be reached within the next two years.

The technology being used to help travellers research and book rail tickets via desktop or mobile app is being consistently improved and updated by the team of 1,000 digital experts. Sightseeing tours and other travel experiences can also be purchased at a click of a button when purchasing rail products.

Rail Europe’s General Manager Business APAC, Richard Leonard, says the company’s priority is to remain ahead of the game in delivering intuitive and tailored services that pre-empt the ever-changing travel landscape and new generations of travellers.

“Train travel is the most sustainable way of travelling after cycling and as a global brand, we are fully committed to making European train travel more accessible to travellers who opt for environmentally conscious travel, encouraging more to choose this mode of transportation,” says Leonard.

Train travel across Europe generates in excess of €800M and Rail Europe foresees the opportunity to grow sales to €1.5Bn by 2028. It is imperative Rail Europe ensures the company’s technology caters to the demands of the high growth markets including Australia, China, Brazil, India and the USA.

In 2018, the company enjoyed an annual turnover of €335 million, which is set to reach €400 million in 2019 (12% YOY growth). Rail Europe Australia and New Zealand has enjoyed 10% YTD sales growth*.

Globally, Rail Europe sells more than 1mil European tickets a year via its mobile app and localised websites available in 15 languages and in 18 different currencies.

In Australia and New Zealand, Rail Europe’s Great Train Journeys portfolio continues to expand with new offerings and packages being curated and added to meet the growing demands.

Headquartered in Paris, Rail Europe Asia Pacific has offices in Melbourne, Auckland, Seoul and Tokyo, with the wider network operating in New York, Chicago, Buenos Aires, London and Mumbai.


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