NRMA Tourism and Leisure has just announced that products offered by its Value Tours, Coral Seas and Creative Cruising brands will be "presented under the Adventure World banner" effective 01 Jul.
The move aims to consolidate products across the company under "one market leading brand," according to ceo Keith Stanley.
"By operating under one brand we can truly harness and leverage our message as the destination experts by having a series of strong reservation teams who are devoted to their area of expertise," he said.
Stanley said that while the sub-brands would continue exist, the main focus of the company's marketing will be aligned to Adventure World.
"The streamlining of systems, processes and services offered to our valuable partners will improve our effectiveness," Stanley said.
More information in tomorrow's Travel Daily.
Subscribe to:
Post Comments (Atom)
Last Month's Most Popular Posts
-
The intelligence veteran, author and whistleblower will discuss espionage, interrogation and the realities of modern spycraft during a 12-n... -
Reports from Hong Kong and Singapore show how cabin thieves exploit crowded overhead bins and sleeping passengers. The clearest route data p... -
The results of the Travel + Leisure Luxury Awards Asia Pacific 2026 have been announced, celebrating the hotels, resorts, spas, destination... -
At least 160 people have been killed and hundreds remain missing after a catastrophic flash flood and debris flow struck the Nepal-Tibet bor...
-
School holidays are just around the corner and it is time to slow down, reconnect with your loved ones and enjoy a fun family getaway in the...
-
Accor’s Fairmont Hotels & Resorts has opened a 474-room luxury hotel in Bangkok’s Sukhumvit district, in partnership with Thai property...
-
Ariki Adventures on Rarotonga in the Cook Islands has introduced an all new experience to view marine life and coral formations, with g... -
Harilela Hotels will convert the Holiday Inn Singapore Orchard City Centre into The Hari Singapore, a 326-room luxury hotel scheduled to ope...
The Expeditionist
Venturing to the world's special places
No comments:
Post a Comment