NRMA Tourism and Leisure has just announced that products offered by its Value Tours, Coral Seas and Creative Cruising brands will be "presented under the Adventure World banner" effective 01 Jul.
The move aims to consolidate products across the company under "one market leading brand," according to ceo Keith Stanley.
"By operating under one brand we can truly harness and leverage our message as the destination experts by having a series of strong reservation teams who are devoted to their area of expertise," he said.
Stanley said that while the sub-brands would continue exist, the main focus of the company's marketing will be aligned to Adventure World.
"The streamlining of systems, processes and services offered to our valuable partners will improve our effectiveness," Stanley said.
More information in tomorrow's Travel Daily.
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