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Monday, August 1, 2011

Fiji serves up ‘Bula’ breakfast TV to millions of Australians

Fiji will be the venue for the Channel Nine's Today Show's national Australian weather reports this week.

Scheduled from tomorrow (02 August), the program will feature five daily crosses broadcast live from hotels and resorts on Viti Levu and in the Mamanuca Islands.

An estimated national daily audience peaking at around the 2.7 million mark is expected to tune in to the high rating show.

Fiji hoteliers joining Tourism Fiji and its chief partner in the exercise Qantas Holidays include the Intercontinental Golf Resort & Spa at Natadola (Tuesday), the Westin Denarau Island Resort & Spa (Wednesday), Plantation Island Resort (Thursday) and Tokoriki Island Resort (Friday).

All four hotelier partners' properties and their various activities – from sports, spas and kids clubs to culture and romantic venues – will provide settings for the weather updates delivered by weather presenter Steve Jacobs.

Air Pacific has also joined in the exercise flying the crew and its equipment to Fiji.

Tourism Fiji Regional Director Australia, Paresh Pant said the advertising and PR value of the exercise was significant, estimated in excess of AUD1.6 million per day.

"This event provides Tourism Fiji and its partners with a huge opportunity to directly reach large numbers of Australian consumers," he said.

"At the same time the mix of hotels and resorts involved in the broadcast allows us to demonstrate just how multi-faceted Fiji has become to a discerning, nationally-spread audience and our ability to service all travel requirements, irrespective of taste, requirement or budget."

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The Expeditionist

The Expeditionist
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