Australia's largest resort operator, Mantra Group, has been appointed to manage apartment letting at the iconic Soul development in Surfers Paradise.
Mantra Group will manage the property as Soul Surfers Paradise to capitalise on the market presence the Soul name enjoys. The change in management will take place in early November.
Mantra Group is the most experienced operator of integrated and mixed use properties in Australia. Their appointment and the strategic branding approach will ensure investors not only benefit from the continued market presence of the Soul brand but also the powerful distribution platforms that Mantra Group employs.
Bob East, Mantra Group CEO said he looked forward to taking Soul Surfers Paradise to an even greater level of distinction:
"Soul Surfers Paradise is a very exciting addition to our network. The property is already recognised as an outstanding development and our vision is for Soul to be considered one of the most iconic and successful integrated beachside properties in Australia."
Soul is an impressive 77 level tower located on the corner of Cavill Ave and The Esplanade, Surfers Paradise. Developed by Juniper, the development – including the apartment letting business - was placed into receivership in October 2012.
Receiver and Manager Michael Fung of PwC said the management appointment of Mantra Group is a strategic step in the ongoing evolution of the Soul development:
"Mantra Group is recognised as having extensive experience in managing strata titled properties. It has successfully operated beachside locations throughout Australia. We are confident that Mantra Group will maximise returns to owners while delivering the five-star experience that Soul has to offer."
"The Soul development is already recognised as a unique and prestigious five-star property Australia-wide and internationally. By operating the apartment letting business as Soul Surfers Paradise, Mantra Group can utilise its expertise to capitalise on Soul's current profile in the market."
All two and three bedroom apartments at Soul Surfers Paradise enjoy spectacular unobstructed ocean views, spacious floor plans, exceptional finishes, beautifully integrated indoor and outdoor spaces, superb colour palates, and exclusive fittings. For further information visit www.soul.com.au.
Soul's acclaimed two-hatted restaurant, Seaduction, has its own wine-tasting room and private dining room and bar, while the vibrant retail precinct offers excellent onsite shopping and dining. For business and entertaining, Soul incorporates well-appointed conference and meeting rooms to host special events of all kinds, including weddings and other celebrations.
A world class array of facilities are on offer for guests, including multiple pool areas surrounded by sun lounges and day beds; spa, sauna and steam rooms; an oasis of tropical gardens and water features; a superbly equipped gymnasium, plus outdoor exercise and recreation facilities.
Mantra Group is a leading manager and marketer of hotels and resorts in Australia and New Zealand with its first foray into Asia being the opening of Mantra Nusa Dua, Bali in March 2013. The Group owns and operates three well-known and trusted brands – Peppers, Mantra and BreakFree - with over 114 properties and 15,000 rooms under management.
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