A multi million pound global advertising campaign celebrating the extraordinary talents of its staff is being launched in Australia by leading airline Virgin Atlantic.
Designed to highlight the amazing skills young people have to offer, the ad reflects boss Richard Branson's ethos as he started his first business while still at school and believes that all young people have the ability to succeed.
Sir Richard Branson, President of Virgin Atlantic said: "We're always on the lookout for gifted young people to grow our business. Our staff hold the keys to the future of Virgin Atlantic, they work so hard and we are delighted to dedicate this new advert to them. People are at the heart of Virgin Atlantic and we believe this advert celebrates this".
The advertisement is based upon the lives of real people who work at the airline today. Using a twist of Virgin tongue-in-cheek humour, it traces the lives of the gifted youngsters born with special skills, and how they later use those talents to become outstanding employees at the airline.
The advertisement kicks off the airline's new marketing campaign in Australia with the slogan "Flying in the Face of Ordinary" which is designed to capture Virgin Atlantic's pioneering spirit. The campaign will launch online in August, showcasing the airline's iconic cabin crew alongside cabin experiences and destinations. The 60 sec cinema ad will be broadcast across screens throughout Sydney from the middle of September.
To celebrate the launch of the campaign Virgin Atlantic are giving away a trip to Hong Kong and Macau to a lucky agent and their friend.
Margy Vary, Marketing Manager of Virgin Atlantic said: "It's a challenging market for the travel industry with the online space growing more competitive. Agents have to work even harder than before and it's important to celebrate them and the value they add to this industry."
To enter the competition agents can log into the Virgin Atlantic dedicated trade website www.vsflyinghub.com . Entries close 31 August 2013.
For a sneak peak of Virgin Atlantic's new advert please visit www.virginatlantic.com/FITFOO
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