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Friday, July 25, 2014

New Director for Switzerland Tourism Australia & New Zealand

Switzerland Tourism has announced that Evelyn Lafone, Director of Australia and New Zealand, will be leaving her post in Sydney on 25 July 2014 to head up the Switzerland Tourism office in Canada and oversee the tour operations of America's Mid West from mid August.

In May 2010, Evelyn left her position as Director for UK and Ireland to set up the ANZ office in Sydney. Having established Switzerland Tourism's presence in the region over the last four years, Switzerland has enjoyed a healthy and consistent 11% increase of visitors from Australia and 8% from New Zealand each year.

Replacing her position in Sydney is Mark Wettstein, who will officially commence his role as Director for Australia and New Zealand in late October. Mark brings with him a wealth of knowledge and experience in travel having come from the airlines industry.

Executive Vice President of Switzerland Tourism, Urs Eberhard, says, "Evelyn has laid a very solid foundation and implemented a series of successful strategies to educate the Australian and New Zealand markets encouraging travellers to visit Switzerland.

"Now, Mark has the task and challenge of continuing that engagement with the trade and consumer markets and further improve our market share of Australian and New Zealand travellers," he says. "His experience and fresh eyes will no doubt be of great value to the team here and we look forward to his plans for the region."

Mark will begin work in the Sydney office in late November. Prior to this new role, Mark was Manager of Airlines Affairs for Asia Pacific and Eastern Europe at Zurich airport and prior to that, he was Account Manager of Business Sales in Switzerland for Lufthansa Switzerland.

Evelyn Lafone will take up her new position heading up Switzerland Tourism Canada, also overseeing tour operations in America's Mid West from August 2014.

Mark Wettstein will be replacing Evelyn Lafone as Director Australia and New Zealand from end of October 2014.

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The Expeditionist

The Expeditionist
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