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Thursday, July 17, 2014

Whisgars’ first franchised outlet launches to a full house in Ploenchit

unnamed (14)Bangkok enjoyed a taste of Ploenchit’s first luxury cigar and whisky experience with the launch of Whisgars Ploenchit, the lifestyle investment group’s second location and first ever franchised outlet.

The new venue’s New York-inspired speakeasy concept ‘premier whisky and cigar bar’ at Mahatun Plaza, Ploenchit, entertained a busy gathering of VIP guests, Bangkok socialites and friends of Whisgars with an energetic and musical launch occasion.

ChindAsia Capital Partners Limited, the investment group behind the unique Whisgars brand, successfully launched the first Whisgars bar on Sukhumvit Soi 23 last year. Following its popularity and strong revenue performance in its first year, ChindAsia chose to open Whisgars Ploenchit as aunnamed (15) franchised outlet, with new owner Richard Gotz the proud first licensee of the Whisgars marque.

Richard said, “I have been searching for a suitable location where I could implement my own interpretation of the Whisgars concept; a space which exudes a classic arrangement and atmosphere for executives to socialize and relax after a tough day. I’ve been a resident in Thailand since 2010, and in that time I quickly realised that Ploenchit was a standout city centre hot-spot. From that point on, in unnamed (16)my mind it was set to become the perfect central location for my Whisgars franchised venue.”

Whisgars Ploenchit carries the full range of Whisgars’ whiskies and cigars, a collection which bests rival luxury cigar and whisky bars across Asia. ChindAsia’s financial security and extensive connections, both in the Scottish whisky-producing industry and Central America’s cigar production meccas, put it in a great position to supply increasingly exotic, luxurious and hard-to-find cigar and whisky products to a growing number of increasingly discerning Asian and expat consumers.

Eddy Guerra, Vice President of ChindAsia Capital Partners Limited, explains, “Whisgars Ploenchit is an exciting launch for us as it’s the first Whisgars franchised venue; the first of what we know will be many! 

Whisgars has brought the luxury cigar and single malt whisky experience to a great number of enthusiastic fans following the launch of Whisgars’ first bar on Sukhumvit 23. We’re now looking to grow its footprint quickly, in Bangkok and beyond.”

Whisgars Ploenchit is located in close proximity to the Ploen Chit BTS sky train station and is located right above the popular restaurants El Osito and La Monita, enabling Whisgars Ploenchit to serve exceptional Spanish and Mexican food also.

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The Expeditionist

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