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Wednesday, June 5, 2013

Rolls-Royce Motor Cars Launches First Boutique Showroom

Rolls-Royce Motor Cars today launched the world’s first Rolls-Royce Boutique showroom at Bangkok’s Siam Paragon Mall, presenting the pinnacle in retail shopping.


IMG_7170The showroom was officially opened by Rolls-Royce Motor Cars Asia Pacific Regional Director, Paul Harris; General Manager for Emerging Markets Asia, Herfried Hasenoehrl and Vivat Thamchuanviriya, Chairman of Master Group Corporation (Asia) Co., Ltd.

Rolls-Royce Luxury – Personalisation
Designed to aid customers in the creative process of commissioning a Rolls-Royce motor car, the two-car showroom is a smaller, intimate Boutique where customers are invited to use their imaginations and mix and match woods, leather or select from a palette of 44,000 different colours. Within the Bespoke lounge, leather, wood and paint samples allow customers to touch, feel and visualise their artistic desires when commissioning their own Rolls-Royce motor car. In addition, the Rolls-Royce configurator is available for customers to create their design on screen at the touch of a button, truly bringing the creative process to life.

The Rolls-Royce Bespoke programme allows customers to personalise anything from a treadplate or headrests with their initials to more complex accessories such as a picnic set or luggage that is designed for their exact needs. Customers have been known to use wood from their own orchard or to specify their own personal paints.

IMG_7082
Rolls-Royce Lifestyle Collection
Rolls-Royce Motor Cars Bangkok showcased a number of accessories previously not seen in Thailand. The Rolls-Royce neck scarf is the perfect finishing touch for any outfit, made from 100% Italian Silk, with a white Spirit of Ecstasy pattern. This exquisite piece is exclusively available in wildflower, the colour of the Spirit of Ecstasy Centenary Collection cars. Additional items include the Rolls-Royce silk tie, featuring an image of Eleanor Thornton on the reverse who it is thought the Spirit of Ecstasy was originally modelled on; and Spirit of Ecstasy cufflinks, made from sterling silver and modeled on the iconic Spirit of Ecstasy.

General Manager Chatvithai Tantraporn said: “Siam Paragon is now home to the ultimate in super-luxury motoring: Rolls-Royce Motor Cars. We welcome the boutique into the Rolls-Royce Motor Cars Bangkok family as a space that fits into our customers’ lifestyle, enabling them to visit us during their retail time or to join us for exclusive events and showcases of our highly Bespoke collections.

The showroom is designed to inspire creativity: our customers are able to design their car with the help of the Bespoke team and expert craftspeople from the Home of Rolls-Royce in Goodwood, England – the only limit being one’s imagination.”

Herfried Hasenoehrl, Rolls-Royce Motor Cars General Manager for Emerging Markets – Asia, said: “The Boutique is an intimate showroom perfectly positioned in the centre of the city to display the ultimate in super-luxury, refinement and quality. With inspirational designs and samples on display, customers are encouraged to share their bespoke desires, and allow us to make their dreams a reality.

Opening a second showroom within only their first year of operations demonstrates how our authorised Bangkok dealer is truly devoted to our customers’ needs, reinforcing yet again their exceptional commitment to our brand.”

The Rolls-Royce Motor Cars Bangkok Boutique is located on the second floor of Siam Paragon luxury shopping mall.
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