The standard-bearer of upscale barefoot luxury, Aleenta Hua Hin continues its award-winning transformation from Thailand's original boutique resort to a beacon of innovation and style.
Having steered Aleenta Hua Hin to its 10th anniversary last year, owner Anchalika Kijkanakorn this year leapt upon an opportunity to take over management of a stunning neighbouring villa, which would "substantially deepen our rental pool," she said.
The three-bedroom, three-bathroom villa is fully serviced with a private chef and butler and boasts a Full Kitchen, a Dining Room, an outside Dining Balcony, a large Infinity Swimming Pool and a parking area.
Its also includes gardens onto the beach, oceans views from each room, an upstairs Tanning Deck and convenience (it is only 300m from Aleenta's main wing). The villa further boasts Aleenta décor and style, which means it has wooden furnishings, lush linens, iPod docks and luxuriant rain showers.
During the high season, the villa costs THB19,000++ per night, with a peak rate of THB28,000++, while in the low season it costs THB15,000++ per night.
The acquisition is further sign of Ms Kijkanakorn's quest to offer guests an enhanced experience in keeping with the pioneering spirit of AHMS The Collection, the group she founded and heads.
It is a journey that began when she returned to Thailand after more than a decade working in the finance industry in Europe. What started as a family beach house was turned into a 24-room boutique resort owned and managed by AHMS The Collection and set on a pristine beach enveloped in an unspoilt environment.
Ms Kijkanakorn is also Chairman of the Board of Small Luxury Hotels of the World - the first woman, Thai and Asian to hold the prestigious position. "Our growth and success comes down to the ongoing striving to understand and anticipate what guests want. That is what keeps them coming back," Ms Kijkanakorn added.
Aleenta Hua Hin delivers gourmet organic food sourced from the resort's 50-rai organic farm and buys local fisherman's catch from the line, not trawled.
"It's been a labour of love turning Aleenta Hua Hin into one of Asia's premier luxury boutique resorts," Ms Kijkanakorn said. "So many of our loyal guests have been coming here so long we now think of them as family."
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