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Wednesday, September 17, 2014

MICE NOOSA - Five MICE Venues, Just One Contact

On the back of Noosa's two largest conferencing venues joining forces to secure one of Queensland's largest government tourism industry events – DestinationQ – being held from September 16 to 17, three other venues in Noosa have joined to form an innovative collaboration under the new MICE Noosa banner.

The collaboration of Noosa's five nationally branded 4 and 5 star resorts comprises Sheraton Noosa Resort and Spa; Outrigger Little Hastings Street Resort and Spa; RACV Noosa Resort; The Sebel Noosa and Mantra French Quarter Resort to offer a 'one-stop-shop' for professional conference organisers (PCOs) and just one point of contact.

PCOs can simply visit a dedicated web page developed by Tourism Noosa, complete their primary requirements and will then be directed to the host venue that best meets their needs.
The primary venue will act as the single point of contact and prepare one proposal offering flexible and creative solutions by working with each venue operator to meet the brief.
PCOs will enjoy all that Noosa has to offer without being restricted to just one venue or accommodation provider and will save time by having one contact without the need for multiple phone calls and time consuming venue research.
Combined, the five resorts feature 708 rooms (1500 beds) and meeting capacity for up to 830 delegates. All are within walking distance of each other and Noosa's range of natural, lifestyle and entertainment attractions.
Speaking on behalf of MICE Noosa, Damien Massingham, CEO of Tourism Noosa, said the five-venue collaboration was a great initiative for Noosa and he expected the entire region to benefit as a result of businesses working together to secure larger conferences to the Sunshine Coast, with the proof evident in drawing DestinationQ to Noosa.
“When the Queensland Government approached the major event venues on the Sunshine Coast to tender for DestinationQ, no individual property in Noosa had the capacity to host a forum of this size.  The business development teams at Outrigger Little Hastings Street and Sheraton Noosa saw the significant benefits of putting Noosa in the spotlight and worked collaboratively to present one single tender proposal that not only met the government's criteria, but also exceeded its expectations.
“This a major coup for the area which outbid some of Queensland's most iconic tourism destinations and is a prime example of venue operators working together, for the benefit of the entire region rather than competing for the business,” Massingham said.
He went on to congratulate Mantra French Quarter Resort, The Sebel and RACV Noosa Resort for joining the MICE Noosa collaboration and commended the business model.
“This is a terrific example of how businesses can work together to ultimately reap results and generate economic spin-off for the entire Sunshine Coast region.”
PCOs and conference planners can find out more details on MICE Noosa by visiting

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